![Bud Light's marketing VP was inspired to update 'fratty,' 'out of touch' branding. How to destroy a brand in one week : r/economy Bud Light's marketing VP was inspired to update 'fratty,' 'out of touch' branding. How to destroy a brand in one week : r/economy](https://external-preview.redd.it/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-v0-AFJICmmGxJItTtwin5tYk-pJ_jlFuCqqDI3R-GoSlFs.jpg?width=640&crop=smart&auto=webp&s=1876d372935b66128aa43622dad8d954c6a5536b)
Bud Light's marketing VP was inspired to update 'fratty,' 'out of touch' branding. How to destroy a brand in one week : r/economy
![Anheuser-Busch exec steps down after Bud Light sales slump following Dylan Mulvaney controversy - CBS News Anheuser-Busch exec steps down after Bud Light sales slump following Dylan Mulvaney controversy - CBS News](https://assets1.cbsnewsstatic.com/hub/i/r/2023/06/16/266876dc-08c5-4b81-836f-7eb766419ac8/thumbnail/1200x630/46ce42740f58eda6dccc350b60431752/bud-light.jpg?v=9bdba4fec5b17ee7e8ba9ef8c71cf431)
Anheuser-Busch exec steps down after Bud Light sales slump following Dylan Mulvaney controversy - CBS News
![Bud Light brewer reports sharp drop in US revenue after rightwing backlash | AB InBev | The Guardian Bud Light brewer reports sharp drop in US revenue after rightwing backlash | AB InBev | The Guardian](https://i.guim.co.uk/img/media/964b823392b96794402d1155810e77b65a2573b6/0_267_8014_4809/master/8014.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=df180fdc3439be275f499e0400bf2b50)
Bud Light brewer reports sharp drop in US revenue after rightwing backlash | AB InBev | The Guardian
![Nobody imagined it would go on this long': Bud Light sales continue to plummet over Mulvaney backlash Nobody imagined it would go on this long': Bud Light sales continue to plummet over Mulvaney backlash](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-1500w,f_auto,q_auto:best/rockcms/2023-05/230523-bud-light-protest-mjf-1430-42c9c5.jpg)
Nobody imagined it would go on this long': Bud Light sales continue to plummet over Mulvaney backlash
![No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney | Daily Mail Online No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney | Daily Mail Online](https://i.dailymail.co.uk/1s/2023/04/13/04/69772783-11967335-Bud_Light_s_parent_company_has_lost_more_than_6billion_in_market-m-30_1681358229454.jpg)
No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney | Daily Mail Online
![Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2023/04/931/523/1a993f68-GettyImages-1179315582.jpg?ve=1&tl=1)
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
![Dylan Mulvaney shrugs off Bud Light controversy as Anheuser-Bush loses $27 BILLION in market value | Daily Mail Online Dylan Mulvaney shrugs off Bud Light controversy as Anheuser-Bush loses $27 BILLION in market value | Daily Mail Online](https://i.dailymail.co.uk/1s/2023/06/02/17/71702953-12152847-image-a-56_1685723706231.jpg)
Dylan Mulvaney shrugs off Bud Light controversy as Anheuser-Bush loses $27 BILLION in market value | Daily Mail Online
![Bud Light's under-fire marketing VP 'takes LEAVE OF ABSENCE' after Dylan Mulvaney controversy | Daily Mail Online Bud Light's under-fire marketing VP 'takes LEAVE OF ABSENCE' after Dylan Mulvaney controversy | Daily Mail Online](https://i.dailymail.co.uk/1s/2023/04/22/03/70113961-0-image-a-51_1682130626858.jpg)