Impulse Buy. Own many Yeti colors and not usually a fan of yellow, but this combo is a sweet summer/retro look. They nailed the yellow shade. M30 2.0 - Glad they upgraded
Review: YETI Hopper M30 Soft Cooler - Bowhunter
Emerging Gear: Better YETI Cooler, EDC Sling, and More | GearJunkie
Yeti Hopper M30 2.0 - NEW – Old Souls NY
YETI Hopper M30 2.0 Soft Cooler — TCO Fly Shop
Redesigned M30 stays open on its own : r/YetiCoolers